Ashima builds positioning.
Ashima builds narratives.
Ashima builds AI agents.
Ashima builds PMM systems.
Ashima builds what's next.
AI-native PMM leader building the narratives, agents &
systems that help B2B SaaS companies grow.
Tell me more (scroll). Show me work.
Paris Design Week
Hi, I’m Ashima.
I've spent 15+ years building and marketing B2B SaaS products. I'm a Product Marketing leader, storyteller and increasingly, an AI builder.
I believe AI is fundamentally changing how great Product Marketing gets done. It doesn’t replace PMM judgment. But it does give great PMMs ridiculous leverage.
So I've been rebuilding the way I work.
I create AI agents. Automate PMM workflows. Prototype ideas instead of writing briefs for them. Turn institutional knowledge into systems. And use AI to go from idea → execution faster than was possible a few years ago.
The goal isn't just to do more AI. It's to do better Product Marketing.
Currently doing all of that at Ardoq in Dublin. 🇮🇪
I thrive in hyper-growth pressure & believe
great messaging scales everything 💡
Drop me a line if you think we’d create great things together
I build AI teammates for Product Marketing.
Some are agents. Some are workflows. Some are scrappy automations. All of them start with the same question: Why is a smart human still doing this manually?
Messaging Agent. Turns positioning, personas, product context and approved messaging into an always-on PMM brain.
Competitive Intelligence Agent. Brings battlecards, competitive research and market intelligence together so teams can ask instead of search.
Pricing & Packaging Agent. Makes complicated pricing logic and packaging knowledge accessible on demand.
Executive Narrative Agent. Turns messy business inputs into structured executive narratives and first-draft presentations.
Content Audit Agent. Evaluates existing content against ICP, messaging, product strategy and freshness.
GTM Agent. Turns product context into the first draft of launch strategy, enablement and GTM communications.
Through Claude Cowork, Gemini Agents, connectors, skills, context engineering and a lot of experimentation.
The interesting part isn't the time saved.
It's what the PMM team can do with the time we get back.
Products with the best features don’t always win.
Products with the best messaging & positioning do.
I didn’t make the rules, but I know how to win the game. Let’s talk.
Some Ardoq 2026 achievements
I don't just use AI.
I market it.
From launching AI products and experimentation programs to translating agentic technology into narratives customers actually understand, I've spent the last few years learning both sides of AI Product Marketing: how to market AI and how to use AI to market better.
I can do a bit of everything in B2B SaaS Marketing.
But visual storytelling is the cream cheese to my bagel. I love helping product teams craft simple yet elegant messaging that scales everything else. I push to distill down to the bullets that drive impact.
Field notes from figuring this out.
Read product marketing insights, frameworks, tips & tricks, documented reflections through my blogs.
Human stuff still matters.
Because after all that AI, I'm not a robot obsessed with robots.
Builder. I have a pathological inability to leave an interesting idea as an idea.
Storyteller. Complexity doesn't impress me. Making complexity feel obvious does.
Customer-obsessed. Data, conversations and actual customer behaviour beat internal opinions.
Friend of Sales. If the story doesn't work in a customer conversation, it doesn't work.
Teacher. I love making other people better at this stuff.
Team builder. Great teams should be ambitious, kind, curious and genuinely fun to be part of.
Optimist. Technology gets interesting when people figure out what to do with it.
The dream team - core Product Marketing, RingCentral in Belmont, Cali
When I'm not doing all that… A little bit about me
🇨🇦 Canadian living in Dublin, Ireland 🇮🇪 currently.
🏔 Happiest somewhere involving mountains.
🎨 Design enthusiast.
🥬 Mostly cooking something vegetarian.
💭 Armchair philosopher.
🐶 Currently taking orders from my real boss, our puppy Ramu.
A few things I believe about AI + PMM.
PMMs are becoming context architects. Getting AI to generate something isn't the skill. Giving it the right context, judgment and guardrails is.
Your smartest PMM shouldn't be your company's search engine. If everyone needs to ask one person what the positioning says, you don't have a messaging system. You have a bottleneck.
AI makes taste more valuable. When everyone can generate 100 options, knowing which one is right becomes the competitive advantage.
PMMs need to build. Prototype the webpage. Make the demo. Build the agent. Test the workflow. The distance between idea and execution has collapsed.
AI fluency is becoming table stakes. Not because everyone needs to become an engineer. Because understanding what AI can do changes what you imagine is possible.