B2B SaaS messaging is generic & boring
Make yours stand out
I help B2B tech companies win on messaging & positioning
Legend: Target audience, pain point, benefit. Value proposition including category & target customer.
I help with stuff like this π
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Positioning & Messaging Foundation
Discovery and ideation to help startups land their messaging framework. Deliverables: Positioning waterfall, messaging framework & guide, use cases outlined, taglines, proof points, website copy, pitch deck.
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High Stakes Creative Assets
Deliverables can include: the strategic narrative deck (for the company), the flex deck (20-50 slides that are useful at various stages in the sales process), the official sales pitch deck, website & blog copywriting, keynote decks, analyst content and more.
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Product Marketing Strategy
Getting clarity on which features, capabilities, and benefits to highlight. Developing a model for how to address multiple personas and use cases without overwhelming website visitors. Discovering the best way to speak about your category in a way that makes sense to customersβ¦. and more!
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Product Launch GTM Frameworks
The strongest positioning strategy, tightest messaging, and most captivating narratives arenβt worth much if you canβt execute on them well.
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Product-Sales Alignment
Through finding product customer fit. Distilling which messaging is most effective, then nailing down a standardized sales narrative and deck. Best when revenue is flowing, but it needs to flow faster.
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(Re)positioning
Assessing current-state market positioning, exploring options and hammering out a new strategy. Best when you need get clear on direction, fast.
Letβs get more specific
Start Ups
β Show product value clear as day
β Differentiate from competitors (without fluff)
β Develop βMinimum Viable Positioningβ
β Translate positioning into messaging
β Align on messaging, fast (from Csuite to BDRs)
β Create strategic narrative deck
β Home page copy articulating USP
Scale Ups
β Positioning workshops
β Messaging frameworks
β Thought leadership, keynotes, pitch decks
β Buyer journey mapping to GTM
β Customer & user insights reports
β Explainer videos
β Competitive research & intelligence
β Taglines, marquee copy, product naming
β Monetization & sales enablement strategy
βΊ Frequently asked questions βΊ
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I do hourly rates or SOWs for project based work.
My starter fee costs less than two monthsβ retainer for a totally meh PR agency. So for the cost of a few blog posts and backlinks, you can have a highly concentrated strategic achievement that changes the trajectory of your business.Up to you π
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I have many, from mid-cap VPs and CMOs to serial entrepreneurs. Check out my LinkedIn recommendations for a taste.
Give me a shot, I wonβt let you down! -
I will start with an audit of your storefront (home page / web) and assess your current positioning
We then work through positioning gaps and help you craft strategic messaging through workshops.
I take the strategic messaging and build a webpage wireframe with ready-to-use copy
Workshops run better with smaller groups. Whoever knows your product and customers best should be present. If this is just the founder, great! If itβs the founder plus a marketing and sales leader, that works as well.
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I thrive on taking early ideas from zero to one. With a keen ear for customer insights and a deep understanding of different markets, I ensure that your messaging resonates with your target audience.
As a friend of sales, I distil messaging to drive impact and create standardized sales narratives. As a team leader, I'm passionate about building happy & thriving teams.
With 15+ years of experience in B2B SaaS Marketing, my specialty is visual storytelling. I love helping product teams craft simple yet elegant messaging that scales everything else. I'm also a presentation ninja, a video-first content creator, and a passionate teacher.
Letβs make magic together! -
A typical engagement lasts 6-10 weeks, costs a fraction of the price of an FTE, and makes selling, fundraising, marketing, and recruiting way easier for you.
It also helps you explain what you do to your parents.
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I live in Dublin, Ireland but for the last 4 years reported directly to SF in California. I can overlap with EST hours fully, and PST 8am - 1pm.
Iβve never had an issue with this in the past, and most people at HQ didnβt realize I lived on another continent.