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Follow my thinking on business, design, product marketing, and whatever else is on my mind. Thanks for visiting, thanks for reading.

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Your SEO Strategy Is Now Obsolete: What Google AI Mode Means for Product Marketing
Ashima Bhatt 2025-05-22 Ashima Bhatt 2025-05-22

Your SEO Strategy Is Now Obsolete: What Google AI Mode Means for Product Marketing

Google’s new AI Mode changes how people search and find products. This blog explains what it means for product marketers and how to update your content and messaging to stay ahead.

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Presentation Design Tips & Trends From A Self-Taught PMM
Ashima Bhatt 2024-12-30 Ashima Bhatt 2024-12-30

Presentation Design Tips & Trends From A Self-Taught PMM

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What’s in your control?
Ashima Bhatt 2024-06-28 Ashima Bhatt 2024-06-28

What’s in your control?

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What Drives You?
Ashima Bhatt 2024-06-09 Ashima Bhatt 2024-06-09

What Drives You?

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A Practical Guide to Product Strategy
Ashima Bhatt 2024-06-08 Ashima Bhatt 2024-06-08

A Practical Guide to Product Strategy

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10 ideas on Product Strategy, Positioning & the Art of Constraints
Ashima Bhatt 2024-06-03 Ashima Bhatt 2024-06-03

10 ideas on Product Strategy, Positioning & the Art of Constraints

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Why the French Do It Better: 3 Unexpected Lessons from the Land of Cafés, Couture & Culture
Ashima Bhatt 2024-01-12 Ashima Bhatt 2024-01-12

Why the French Do It Better: 3 Unexpected Lessons from the Land of Cafés, Couture & Culture

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3 Essential Stories Every B2B SaaS Brand Must Nail
Ashima Bhatt 2024-01-01 Ashima Bhatt 2024-01-01

3 Essential Stories Every B2B SaaS Brand Must Nail

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The year I let go of toxic career pressure: 5 lessons from 2023
Ashima Bhatt 2023-12-21 Ashima Bhatt 2023-12-21

The year I let go of toxic career pressure: 5 lessons from 2023

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6 Tips & Tricks to Survive (and Thrive) SKO 2024 as a PMM 👇
Ashima Bhatt 2023-12-05 Ashima Bhatt 2023-12-05

6 Tips & Tricks to Survive (and Thrive) SKO 2024 as a PMM 👇

In this blog we outline what an impactful SKO looks like, with 6 tips & tricks PMMs should consider to orchestrate their best event yet.

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A bunch of AI startups just died today. OpenAI announces AI Bot Builder, AI App Store, multimodal, & more 👇 
Ashima Bhatt 2023-11-06 Ashima Bhatt 2023-11-06

A bunch of AI startups just died today. OpenAI announces AI Bot Builder, AI App Store, multimodal, & more 👇 

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The ultimate guide to running a high impact messaging sprint 🏃 (with templates!)
Ashima Bhatt 2023-11-04 Ashima Bhatt 2023-11-04

The ultimate guide to running a high impact messaging sprint 🏃 (with templates!)

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Why I keep writing in the age of AI
Ashima Bhatt 2023-10-08 Ashima Bhatt 2023-10-08

Why I keep writing in the age of AI

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My Operating Principles
Ashima Bhatt 2023-09-20 Ashima Bhatt 2023-09-20

My Operating Principles

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The Power of Narrative Design: Why Every SaaS Startup Only Needs 2 Decks
Ashima Bhatt 2023-09-13 Ashima Bhatt 2023-09-13

The Power of Narrative Design: Why Every SaaS Startup Only Needs 2 Decks

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5 examples of good and bad product roadmaps
Ashima Bhatt 2023-08-03 Ashima Bhatt 2023-08-03

5 examples of good and bad product roadmaps

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3 ways to improve productivity that don't involve AI
Ashima Bhatt 2023-06-29 Ashima Bhatt 2023-06-29

3 ways to improve productivity that don't involve AI

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How we built something useful for sales teams
Ashima Bhatt 2023-04-27 Ashima Bhatt 2023-04-27

How we built something useful for sales teams

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5 lessons from my mentors in 2022
Ashima Bhatt 2022-12-30 Ashima Bhatt 2022-12-30

5 lessons from my mentors in 2022

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5 steps to great product positioning strategy in B2B SaaS
Ashima Bhatt 2022-04-03 Ashima Bhatt 2022-04-03

5 steps to great product positioning strategy in B2B SaaS

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