The Power of Narrative Design: Why Every SaaS Startup Only Needs 2 Decks

A well-constructed narrative can be the difference between thriving and just surviving. If you've ever wondered why some pitches have that magnetic pull while others fall flat, the secret often lies in the power of narrative design. Here are the two critical pitch decks that every B2B SaaS founder should have in their arsenal.

1. The Strategic Narrative Deck: Your Product’s Origin Story

Every industry evolution and every cultural transformation presents an opportunity. It starts with the shift in the world (which your prospective customers can feel). That’s where your product / company comes in. The Strategic Narrative Deck is your tool to convey the essence of why your company exists in the grand tapestry of this shifting landscape.

Key Points to Hit:

• World Shifts: Begin with the observable and palpable change in their world / industry. This creates a resonance because your prospects already feel these shifts. It’s relatable and builds immediate connection.

• Connect the Dots: Now connect the dots right on down to your features and benefits. This isn’t just about listing your product's specs—it’s about crafting a story.

• Self-explanatory: You should be able to read this deck and understand it without someone presenting it to you. It stands strong on its own.

• Structure: This deck is sacred. It tells a complete story in a specific order, one that should not be edited or rearranged. Once set, it remains the backbone of your product and brand's narrative.

2. The Flex Deck: The Swiss Army Knife of Sales

While the Strategic Narrative Deck is your brand and product's anchor, the Flex Deck is its versatile counterpart. Think of it as a collection of puzzle pieces, each addressing a specific need or objection in the sales process.

Key Points to Hit:

• Versatility: Comprising 20-50 slides, this deck addresses different stages of the sales journey. It's tailored to specific audiences and scenarios.

• Customizable: Unlike the strategic narrative, the flex deck is designed to be edited and re-arranged. You can pick, mix, and match as per the situation's demand.

• Contextual: The slides in the flex deck are most effective when presented, not just read, ensuring prospects grasp the context and the underlying message.

• No Fixed Order: The beauty of the flex deck is its fluidity. You don’t need to use every slide, nor do you have to stick to a particular sequence. It’s all about what fits best in the moment.

The Ultimate Litmus Test

Designing these decks requires time, effort, and a deep understanding of your product’s positioning and narrative. But how do you know if you’ve nailed it? There’s a straightforward way: your sales team. If they frequently use and rely on these decks, you're on the right track. If they don't, it's time to revisit and refine.

TL;DR

Your product’s story can be your secret weapon in the vast sea of B2B SaaS competitive alternatives. By harnessing the dual power of the Strategic Narrative and Flex Decks, you're not just pitching your product but weaving a captivating tale that resonates, persuades, and leaves a lasting impact.

Feel the urge to elevate your narrative game?Your story deserves to be told right. Let's tell it together - contact me :)